Brazilian cinema expands horizons across BRICS

Agreement between BRAVI and TV BRICS aims to promote national productions, boost cultural exchange and build joint projects across the group.

Brazilian independent audiovisual producers have gained a new strategic channel to showcase their work and creative projects on a global scale. Brasil Audiovisual Independente (BRAVI), one of the country’s leading industry associations, has signed a cooperation agreement with the international media network TV BRICS.

The agreement was signed by Mauro Garcia, executive president of BRAVI, and Janna Tolstikova, CEO and editor-in-chief of TV BRICS.

The partnership aims to strengthen cultural and humanitarian cooperation among the nations of the bloc, promoting the image and achievements of Brazil, Russia and other BRICS+ countries in cinema and culture.

Aligned with a contemporary view of international relations, the institutions share the view that educational and scientific cooperation is a vital component for building firm and mutually beneficial ties with specialists around the world.

Cultural exchange across the BRICS+

For Mauro Garcia, executive president of BRAVI, the initiative marks a milestone for Brazilian content:

“BRAVI – an association that brings together 675 independent Brazilian production companies present in 27 Brazilian states — is proud to sign an unprecedented cooperation agreement with TV BRICS in the field of content dissemination. Being able to circulate independently produced Brazilian audiovisual works in new territories, particularly in the major partner nations of the BRICS, is a source of pride and of enormous interest in joint actions between the audiovisual industries. I hope this is the start of a much broader partnership between TV BRICS and BRAVI,” Mauro said.

Aleksandra Burman, Director of the International Cooperation Department at TV BRICS, stressed that the network seeks to build bridges among creators worldwide while expanding the reach of independent productions:

“By bringing together filmmakers from different countries on its platform, the media network seeks not only to increase the visibility of these works but also to foster genuine cultural exchange. The arrival of independent Brazilian cinema in the TV BRICS ecosystem enriches our lineup with powerful narratives and opens the way for future co-productions and new deals among partner countries,” Aleksandra said.

Pillars of cooperation

To achieve these goals, BRAVI and TV BRICS plan to promote cinema and audiovisual content on four fronts:

1. Joint information projects

Actions that boost the audiovisual sector of Brazil, Russia and other member countries, as well as encourage professional dialogue through creative conferences, roundtables, seminars, masterclasses and joint festivals.

2. Communication partnerships

Communications support at film festivals and themed events organized by BRAVI.

3. Support for filmmakers

Active promotion of works by directors and filmmakers from BRICS+ countries, using the media resources and partner platforms of both organizations.

4. Information exchange

Mutual support in the dissemination of agreed content (links, announcements and institutional materials) on the official communication channels of both organizations.

About BRAVI

Founded in 1999 as a nonprofit organization, Brasil Audiovisual Independente (BRAVI) brings together about 700 production companies from different regions of Brazil. Its pillars are the development of the Brazilian audiovisual market, the international promotion of national content and the professional training of specialists in the sector.

About TV BRICS

TV BRICS is an international media network that works with more than 100 media outlets and supports dozens of audiovisual festivals around the world. Its programming and streaming lineup highlights original productions and partner content, with a focus on science, culture and traditions, including the programs:

• Laboratorium: a series dedicated to scientific discoveries and innovations (such as biotechnology, automation and artificial intelligence).
• City of Stories: a project that explores the cultural heritage, architecture, crafts and hospitality of small historic towns.
• Agroparalelos: a joint project developed in partnership with AGRO+ focused on the agricultural sector.

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